Lord Sugar: Young Apprentice will restore faith in youths
Lord Alan Sugar hopes this year's 'Young Apprentice' will restore the nation's faith in British youths following the urban riots this summer
Lord Alan Sugar hopes this year's 'Young Apprentice' will restore the nation's faith in British youths.
The multi-millionaire business mogul explained the 12 candidates in the BBC One show - which airs tonight (24.10.11) at 9pm - are a "great example" of the entrepreneurial nature of many young people in the UK, proving not everyone is like those involved in this summer's urban riots.
He told BANG Showbiz: "It's about enterprise and we're showing the other side of young people. The scenes we saw earlier this year were not representative of British youths. It was unmentionable and showed them in a very bad light.
"This shows that there are great young people around, and in this particular series we see a number of youngsters who have actually started their own businesses from scratch. They're a great example of what you can do."
Meanwhile, Lord Sugar's right-hand woman Karren Brady explained 'Young Apprentice' doesn't offer youngsters a "quick fix" like a TV talent show such as 'The X Factor', but shows what people can do with hard work and determination.
She added: "This isn't a quick fix like a talent show. These people have worked hard and have masses of determination."
'Young Apprentice' returns to BBC One at 9pm tonight (24.10.11).