Celebrity MasterChef returns to primetime TV
'Celebrity MasterChef' will return to primetime TV after shedding millions of viewers in its new 2.15pm slot.
'Celebrity MasterChef' is returning to prime time TV.
The cookery contest - fronted by Gregg Wallace and John Torode - has shed millions of viewers after being moved to 2.15pm, but now the season finale will air on a Saturday evening, October 22, and the next series of the show will also have a top time slot. A source told the Daily Mirror newspaper: "This has almost destroyed one of the BBC's best-loved brands. It's a huge shame. Millions of viewers have disappeared and the hosts weren't at all happy. The rows behind the scenes over this have been pretty brutal."
BBC bosses have previously argued the daytime slot was good for the programme as it was able to air for longer.
A spokesperson recently said: "The move to daytime allows a greater examination of the celebs' cooking skills as there will be more hours of 'Celebrity MasterChef' than ever before."
This series, the programme - which has previously averaged an audience of around five million - reached a viewing low of 700,000 people.
A source said: "No one can understand what the BBC is trying to achieve. If it's an exercise in alienating loyal viewers, than they've succeeded beyond their wildest expectations."