Jamie Oliver releases fish fingers
Jamie Oliver is releasing a new range of fish fingers in conjunction with frozen food brand Young's
This article is from 2011.
Jamie Oliver is releasing a new range of fish fingers.
The TV chef is concerned that British people are not eating anywhere near enough fish and has teamed with frozen food brand Young's to launch a new range of fish products, including fingers, fishcakes and fillets.
Jamie - who' shows have included 'Jamie's Ministry Of Food', 'Jamie's Dream School' and 'Jamie's School Dinners' hopes the range will get people to embrace more fish.
He said: "Fish is definitely an area where people are really nervous. They're over cooking it; they're under cooking it; and don't even mention the word bones.
"Only 19 per cent of the nation eats frozen fish even though fishcakes, fish pies and fish fingers are packed with nutrition.
"That's because the freezing process seals in all the goodness. Frozen fish is unbelievably tasty and great value for money. And most importantly, it's quick and easy to cook."
The British government recommends eating fish twice a week, but research carried out by Young's showed 48 per cent of British people are not eating the recommended amount of fish in their diet, with 10 per cent admitting they rarely eat fish at all.