BBC One bags The Voice

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Christina Aguilera judges the US version of The Voice

Christina Aguilera judges the US version of The Voice

BBC One has secured the rights to 'The Voice' after reportedly being locked in a bidding war with ITV1 over the ''blind'' talent show.

BBC One has secured the rights to 'The Voice'.

The broadcaster - which has reportedly been locked in a bidding war with ITV1 over the "blind" talent show - will showcase the UK version of the series next year, with contestants having to audition in front of a panel of experts who will not be able to see them.

Already a huge hit in the US, where it is judged by Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton, the latter stages of 'The Voice' will see hopefuls battle it out in the hope of securing a lucrative recording contract.

BBC One controller Danny Cohen obtained the rights to the show yesterday (16.06.11) after reaching an agreement with series creator John de Mol.

He said: "I'm absolutely delighted that 'The Voice' will be coming to the BBC. It's a big, exciting and warm-hearted series and will be a fantastic Saturday night event on BBC One."

John, owner of Talpol Media, added: "'The Voice' stands for a new generation in its genre and I'm delighted that in the UK it has been picked up by the BBC who really share my passion and belief in the show."

However, the move is likely to anger ITV1 executives, who reportedly turned down the format last year as they were still attempting to persuade music mogul Simon Cowell to take part in 'The X Factor'.

An insider recently revealed: "They're kicking themselves. They didn't dare entertain the programme when they were offered it nearly a year ago because they still hoped to persuade Cowell to appear on 'The X Factor'."

Axed US 'X Factor' judge Cheryl Cole is believed to be one of the names in the running to sit on the panel of 'The Voice'.

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