Daybreak bosses eyeing BBC's Chris Hollins

'Daybreak' bosses reportedly want to replace Adrian Chiles with 'BBC Breakfast' host Chris Hollins

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Chris Hollins

Chris Hollins

'Daybreak' bosses are hoping to poach Chris Hollins from 'BBC Breakfast'.

Staff on ITV1's flagship morning show are desperate to boost their falling ratings and with Adrian Chiles said to be unpopular among viewers, programme chiefs are hopeful the 'Strictly Come Dancing' winner could force out the former 'One Show' host and win back their audience.

A source said: "The feeling is that Adrian is the main issue as audience research keeps showing him up as being grumpy. Hollins is the opposite - perky, engaging and a big hit among the breakfast audience, which is mainly women.

"The bosses want him. They reckon he could have what it takes to help the show snare more viewers. If Chris signed up and Adrian, who is temperamental at the best of times, got the hump he might quit. I don't think that would overly concern ITV."

Show chiefs believe appointing Chris over Adrian would also revitalise the entire show, which has been plagued by problems since it's launch it September 2010.

The insider added to The Sun newspaper: "Getting him on board will also put a rocket up the current set-up, which has had mixed reviews from the audience."

Chris is believed to be looking for a new job because he doesn't want to relocate to Salford, Greater Manchester, when 'BBC Breakfast' moves next year.

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