Simon Cowell encourages Cheryl Cole to judge The Voice
Simon Cowell is ''encouraging'' Cheryl Cole to take up a judging position on new TV talent show 'The Voice', after sensationally axing her from the panel of the US 'X Factor
Simon Cowell is "encouraging" Cheryl Cole to take up a judging position on 'The Voice'.
The 51-year-old music mogul - who sensationally axed the 'Promise This' singer from the panel of the US 'X Factor' - explained while ITV and the BBC are currently locked in a bidding war over the new TV talent show, he would encourage the Geordie beauty to jump on board if it goes to ITV.
He told the Daily Star newspaper: "Would she do 'The Voice'? Yes, I would encourage her to do that and do it with ITV. I am not that precious that I don't welcome competition. It is genuinely more interesting.
"I don't wish her bad. Even if she was competing against me I wish her well."
ITV chiefs reportedly turned down the rights to 'The Voice' - which is a huge hit in the US, where it is judged by Christina Aguilera, Cee Lo Green, Maroon 5 frontman Adam Levine and country artist Blake Shelton - a year ago because they didn't want to upset Simon, who was still a judge on 'The X Factor' at the time.
However, network bosses are said to be "kicking themselves" for missing out on the opportunity, as the cost of the show has now doubled.
An insider told the Daily Mirror newspaper: "They didn't dare entertain the programme when they were offered it nearly a year ago because they still hoped to persuade Cowell to appear on 'The X Factor'."