Healthy eating crusader Gino D'Acampo
Gino D'Acampo has joined forces with Cheestrings to create a set of eight videos entitled 'Gino's Good Food Fight' to help mums make lunchbox food fun for their kids.
Gino D'Acampo is hoping to promote healthy eating in schools.
The TV chef - who won ITV1 reality show 'I'm A Celebrity ... Get Me Out Of Here!' in 2009 - has joined forces with Cheestrings to flaunt the benefits of healthy eating by creating a set of eight instructional videos entitled 'Gino's Good Food Fight' to help mums make nutritional dishes fun for their children.
He said: "My mission together with Cheestrings is to help you mums out there - I know that you're all doing a great job when it comes to checking your kids are eating the right thing at breakfast and dinner but you don't know what your little ones are doing with their lunch box once they get through the school gates.
"My solutions will be quick and simple ways of making good food fun for the lunchbox."
His broadcasts will include hints and tips on how parents can make food more interesting, and the 'This Morning' regular is set to hit the road with Kerry Foods and Cheestrings nutritionist Evelyn Hannon to answer any lunchbox dilemmas from mothers across the country.
Evelyn explained: "By following Gino's tips - mum can be confident that she's giving her child a well-balanced lunch box which will also come back empty!"