Lord Alan sugar addicted to TOWIE

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Alan Sugar

Alan Sugar

Lord Alan Sugar has revealed he is addicted to 'The Only Way Is Essex'.

Lord Alan Sugar thinks 'The Only Way Is Essex' is "addictive".

The multi-millionaire businessman - who is currently fronting the seventh series of 'The Apprentice' - explained while he thinks the ITV2 show is "atrocious", his family are all "riveted" by it.

Alan - who hails from Essex - told heat magazne: "I think it's a great television programme for ITV2, they've hit upon a winner there. It's atrocious, but it's addictive.

"My wife and grown up children sit there screaming with laughter. I actually watched it once because my wife said I had to see it, and I can understand why it's become riveting TV."

While Lord Sugar admires the reality TV stars on 'The Only Way Is Essex', he recently blasted former 'Apprentice' candidates who claimed they weren't looking for fame and then went on to launch careers in the public eye.

He told BANG Showbiz: "In the seven years I've been doing this I've had people who've sworn on a stack of bibles they're here for the job and they hate the cameras. 'I can't stand being in front of a camera, I can't stand being photographed'. And they're talking a load of b******s because when the thing is over, they're the first ones on channel number 795 when they offer them a spot on TV.

"They're there in a shot! And they're the same people who insist they're there for the job. When I retire and my contract is up with the BBC I am going to find some of those rushes of them swearing they're not interested in TV and put them all on YouTube."

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