Nick Hewer hits out at Apprentice critics

  • Bang Showbiz
  • 5 May 2011
Nick Hewer

Nick Hewer

Lord Sugar's trusted advisor Nick Hewer has hit out at critics who say 'The Apprentice' is unrealistic, explaining first and foremost it needs to be entertaining

Nick Hewer has hit out at critics who say 'The Apprentice' is unrealistic.

The PR executive acts as an advisor to Lord Sugar - alongside Karren Brady - on the BBC One show and although people have criticised the reality series claiming it doesn't reflect the real world, Nick believes contestants can learn more on the programme than they would in business school.

He said: "Stuffed suits may say, 'It's not really business', but if you went to business schools in Yale or Oxford and got the most brilliant people to star in the show, no one would have a clue what they were talking about.

"They'd made references to Hungarian economic theory and nobody would watch the thing. It'd be stuck out on BBC 17 at 4am and the bloke who commissioned it would get fired."

While Nick believes the show - which will launch its seventh series on May 10 - helps to foster new business talent, he stressed it has to be entertaining and must appeal to the average viewer.

He added to Shortlist magazine: "The whole point is to make it entertaining so that the jobless man on the squashy sofa can scream at the TV, 'No, don't do that! I'd be better than this lot!' If it was pure business and not wrapped up in an entertainment format, it wouldn't work."

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