Lord Alan Sugar blasts TV-hungry Apprentice candidates

Lord Alan Sugar thinks some of the former 'Apprentice' candidates who insisted they didn't want to be on TV were talking ''b******s'', as they have now ended up with television careers

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Alan Sugar

Lord Alan Sugar

Lord Alan Sugar thinks some of the former 'Apprentice' candidates who insisted they didn't want to be on TV were talking "b******s".

The multi-millionaire entrepreneur - who is returning to BBC One with a seventh series of the reality TV show on May 10 - admitted he wants to show some of the previous contestants up, who in the past had sworn they were only taking part in the series to improve their business acumen.

He told BANG Showbiz: "In the seven years I've been doing this I've had people who've sworn on a stack of bibles they're here for the job and they hate the cameras. 'I can't stand being in front of a camera, I can't stand being photographed'. And they're talking a load of b******s because when the thing is over, they're the first ones on channel number 795 when they offer them a spot on TV.

"They're there in a shot! And they're the same people who insist they're there for the job. When I retire and my contract is up with the BBC I am going to find some of those rushes of them swearing they're not interested in TV and put them all on YouTube."

The technology mogul - who is now offering a £250,000 business start-up prize instead of a job within his company to the eventual winner - revealed he decided to change the format this year after becoming "fed up" with everyone moaning about the worldwide economic downturn.

Lord Sugar added: "I am fed up of the expectancy culture and everyone moaning because the banks won't lend them money. This programme is going to show how someone can actually start a business on their own. It's something that needs to be disbanded. Too many young people feel they should be coming in at the top.

"I don't want to get bored, I want to be motivated and enthusiastic about 'The Apprentice'. The format change has driven some enthusiasm back into the programme for me. People will say it's the same thing over and over again but we've changed it this way to bring some new meaning."

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