Alan Sugar to tweet Apprentice comments

  • Bang Showbiz
  • 27 April 2011
Alan Sugar

Lord Alan Sugar

Lord Alan Sugar has revealed he will comment on 'The Apprentice' contestants on twitter when the show returns for a seventh series in May

Lord Alan Sugar will take to twitter to comment on contestants for the new series of 'The Apprentice'.

The show returns to BBC One for a seventh season on May 10 and the multi-millionaire business tycoon - who is an avid twitter user - announced his plans via the micro blogging site.

He wrote: "BREAKING NEWS. First episode (Adult) The Apprentice on 9pm BBC1 10th May. 2nd Episode will be11th May and then every Wed for 10 weeks.

"Apprentice back from 10th May: I will be tweeting comments through most the shows as they play out live so watch out for some extra stuff.(sic)"

While previous candidates competed for a job within one of the technology magnate's companies, this year's winner will receive £250,000 from Lord Sugar to set up a new business.

Karren Brady, Lord Sugar's assistant on the show, recently explained: "I think somebody who wants to own their own business has a different sort of personality to somebody who wants to work in somebody else's business.

"I think that you'll find that they're far more driven individuals that have invented things, have run their own businesses and have managed businesses."

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