Florence Welch developed loud voice for attention
Florence Welch sings loudly when she performs because she spent so long in clubs trying to get the attention of the patrons
Florence Welch's wild performances are inspired by the indifferent crowds she faced in her early career.
The Florence and the Machine front woman - known for her eccentric fashion sense, loud voice and climbing her sets while performing - believes playing in small, packed venues meant she had to sing in a boisterous manner so she could be heard.
She said: "I was always pretty loud. I think that was part of it- where the style of singing came from, having to get people's attention."
"Everyone's talking and drinking and you kind of really have to command the room. I kind of learned actually how to control it more and now what's lucky is people are already listening and I don't have to shout to get their attention."
The 24-year-old beauty also confesses she is "so excited" to have been nominated for Best New Artist - which includes competition from Justin Bieber, Drake, Mumford and Sons and Esperanza Spalding - at the forthcoming Grammy Awards.
She said: "I am just really happy to be nominated and to go out there and see what happens. I'm so excited!"