ITV launches own version of The Apprentice

  • Bang Showbiz
  • 10 December 2010
Alan Sugar

The Apprentice boss Lord Alan Sugar

ITV is launching its own version of 'The Apprentice', in which property tycoon Fred Story will set 12 rookie builders tasks in a bid to find a candidate to join his empire

ITV is launching its own version of 'The Apprentice', in which a property tycoon is looking for a rookie builder to join his empire.

Fred Story - who has made millions from building and selling homes - will oversee a group of 12 young apprentices who will battle it out in the hope of winning the life-changing job.

Like BBC One's business star Lord Alan Sugar, Fred will give the hopefuls a string of tasks to test their knowledge, skills and determination.

Challenges will include building one of his £250,000 houses on time, on budget and with no mistakes, with just six months to plan the entire project, order construction materials and manage a crew of builders.

An ITV insider told the Daily Star newspaper: "For years people have taken on apprenticeships in roles such as building and carpentry. With tuition fees on the up, it's a lot harder for people to go to university. But rather than hit the dole, young Brits can learn a trade.

"This show will give people the chance to get the ultimate leg-up in a solid industry. And you never know, they may well become the next property tycoon."

The series - which is being made by Brilliant Trees Media - will be launched next year.

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