I'm A Celeb camps divided
Male and female contestants on 'I'm A Celebrity ... Get Me Out Of Here' are to be put into separate camps in a bid to increase sexual tension
Boys and girls are to be divided on 'I'm A Celebrity ... Get Me Out Of Here' in the hope of increasing sexual tension in the camp.
Bosses of the ITV1 show are hoping keeping the male and female contestants - including Playboy model Kayla Collins and rapper Aggro Santos - separate for several days and encouraging them to compete against one another in tasks and trials will mean the sparks fly when they are finally reunited.
Chris Brogden, executive producer of the jungle show, explained: "We have decided to split the stars up in two separate boy and girl camps right from day one. They will compete against one another.
"And I guess this will increase the sexual tension between them because they will be kept away from each other."
Meanwhile, 'I'm A Celeb' bosses are having to shell out £2,000 each week to keep Happy Mondays lead singer Shaun Ryder's swearing in check.
The show's producers are believed to be concerned the 48-year-old star will cause offence to viewers by blurting out a profanity after he was famously banned from Channel 4 in the 90s for swearing live on TV.
Chris said: "We have someone specially watching Shaun - we know he likes to swear."