Alex Epstein fired from 'Apprentice'

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Alex Epstein

Alex Epstein

Alex Epstein was fired from 'The Apprentice' last night (10.11.10) after failing to achieve results in a task which saw the teams create and market a new brand of cleaning product.

Alex Epstein was fired from 'The Apprentice' last night (10.11.10).

The unemployed head of communications - who was in the firing line for the second time - was given the boot by Lord Alan Sugar after failing to achieve results as project manager in a task which saw the teams create and market a new brand of cleaning product.

However, the Manchester-based businessman believes the multi-millionaire businessman did him "a big favour", as Alex wouldn't have worked well as Lord Sugar's apprentice.

He exclusively told BANG Showbiz: "Lord Sugar didn't like it that I argued with him. He doesn't like anyone arguing with him. What I realised then and there was that if I worked for Lord Sugar we wouldn't really get on, and we definitely wouldn't see eye to eye. If anything, he's done me a big favour.

"Someone like Lord Sugar isn't going to be threatened by me, but I think he thought I was too off the wall for him. I'm not a 'yes' person and would challenge anyone - even my boss. I don't think he liked that."

The 26-year-old communications expert also made the controversial choice of backing the self-titled Stuart Baggs 'The Brand' to win the BBC One show, but admitted he may not be successful in the competition, as Lord Sugar is "frightened" by him.

Alex added: "I think Stuart Baggs is one to watch - he's funny, creative and a little bit out there. I'm like that myself and so always respect those who are a bit unconventional.

"Lord Sugar is a bit frightened by him. He's going to be a multi-millionaire in his lifetime but deep down, he's an entrepreneur and won't have to work for someone else.

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