Fiona Phillips slams Daybreak

  • Bang Showbiz
  • 10 November 2010
Fiona Philips

Fiona Phillips

Former 'GMTV' host Fiona Phillips has slammed 'Daybreak' for failing to appeal to its core audience

Fiona Phillips has slated 'Daybreak' for being out of touch with its audience.

The former 'GMTV' presenter - who stepped down in 2008 after more than a decade of fronting the ITV1 morning show - admitted the show is no longer appealing to its core fans, which could be the cause of its recent dip in viewing figures.

She said: "I think it's lost touch with its audience, I think it doesn't know who its audience is. Its core audience is housewives and children and I don't think they're appealing to that audience."

However, Fiona doesn't blame hosts Christine Bleakley and Adrian Chiles - who left BBC One's 'The One Show' in multi-million-pound deals to present 'Daybreak' - as they have been given the "wrong tools" to work with.

She added to Radio 2's Breakfast Show: "I love Christine and Adrian, I have to say. They're not being given the tools I think."

One million viewers tuned in to ITV1 to watch the programme launch in September, and since then audience figures have slumped to as low as 500,000.

While the figure has now risen to around to 800,000, the show's BBC One rival is attracting audiences of 1.6 million on a daily basis.

However, host Christine has put Daybreak's poor ratings down to "teething problems".

She recently said: "We always knew it was going to be hard. Any show has its teething problems. We knew going in that the ratings would drop, we were waiting for it - and people are treating it like it's something unexpected."

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