Coleen Rooney fronts Littlewoods 2010 Christmas campaign
- 4 November 2010
Coleen Rooney continues her ambassadorial role for the Littlewoods brand by fronting their enchanting 2010 Christmas campaign.
Coleen Rooney is set to continue her ambassadorial role for the Littlewoods brand by fronting their enchanting 2010 Christmas campaign.
The campaign sees Coleen, alongside her perfectly poised and immaculately dressed model friends, rummaging through the fictitious Littlewoods mansion with all the wonder and seasonal pomp of a Dickensian classic, in the search for Christmas gifts.
The campaign is certainly not without an element of the magical, as the girls, and children, wait expectantly for the clock to click over to midnight so they can begin the search for presents. Then, after a frantic scurry around the mansion, when all of the gifts have been found (including a startling range of unexpected brands) and deposited under the tree, the whole scene transforms into a snow globe, leaving the viewer wondering, ‘was it all a dream’ and, ‘can I really buy an IPad at Littlewoods?’
If you haven’t seen it yet, or want to get into the festive spirit, have a look now.
Littlewoods have really gone all out this season, packing more festive punch into the advert than those without a sweet tooth may be able to handle, but really, this is an innocent, harmless and through its relatively traditional bent, seemingly non-commercial approach to the Christmas advert, which is much easier on the eye than some of the competitors will no doubt produce.
Well done Littlewoods!