Daybreak 'a long-term project'

  • Bang Showbiz
  • 28 October 2010
Adrian Chiles and Christine Bleakley

Adrian Chiles and Christine Bleakley

Adrian Chiles and Christine Bleakley have told ITV bosses they see 'Daybreak' as a long-term project and have vowed to make it work

Adrian Chiles and Christine Bleakley have vowed to make 'Daybreak' work.

The presenters - who both signed multi-million pound deals with ITV to host the station's newly revamped breakfast show after quitting the BBC - say they have no intention of quitting, despite the show hitting a new low by attracting just 500,000 viewers earlier this week.

A show source told the Daily Mirror newspaper: "Adrian and Chris are not giving up. They don't feel 'Daybreak' is broken, but it is a long-term project."

'Daybreak' - which was a replacement for 'GMTV' - has struggled since it launched on September 6 and now has half as many viewers tuning in as when it first began.

It was recently claimed producers of 'I'm A Celebrity... Get Me Out Of Here!' are soon set to be drafted in to revive the ITV1 show due to its poor viewing figures.

An insider explained: "Things are going from bad to worse on 'Daybreak'. We went for revolution rather than evolution when we axed 'GMTV', but now it's us who are against the wall."

So far, in a bid to bring back viewers of old morning programme 'GMTV', show chiefs have transformed the 'Daybreak' set with colour panels and more plants in a bid to make a more appealing, softer set.

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