Bev Callard blasts 'ageist' acting views

  • Bang Showbiz
  • 15 October 2010
Beverley Callard

Bev Callard

'Coronation Street' actresses Bev Callard and Sue Nicholls have blasted the acting industry for being ageist towards women

Bev Callard has blasted the acting industry for being ageist towards women.

The 53-year-old 'Coronation Street' actress - who plays Rovers Return landlady Liz McDonald - insists men are not discriminated against as much, and thinks television shows and stage productions suffer because of their attitude.

She told The Stage magazine: "The business is very ageist towards women - much more than it is to men. I think it's wrong but unfortunately that's the way it is. It's a shame because we have got some of the best actresses in the world."

Bev's co-star, 66-year-old Sue Nicholls - who plays Audrey Roberts - believes roles for people of all age groups were limited outside soap operas as so many shows rely on looks when casting.

She said: "It's because we are in the 'look-ist' age and that is why so many people go and have work done. I don't know how you get over it, really.

"Older people feel they have got to start looking better and I think that is sad, because I don't think they should."

Meanwhile, 'Coronation Street' creator Tony Warren - who still acts as a consultant on the programme - wants to introduce a more ethnically diverse mix of characters to the show.

He said: "There was talk of introducing a black family in the late 60s but the idea was dropped for fear of upsetting viewers.

"Society is much more mixed now with black, white, Asian and Chinese all living in the same street. We should be echoing it and we will."

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