Soft Alan Sugar

  • Bang Showbiz
  • 21 September 2010
Alan Sugar

Lord Alan Sugar

Lord Alan Sugar has admitted 'The Apprentice' is cleverly edited to make him look like a ''tough nut'' in the boardroom ahead of the new series next month

Lord Alan Sugar admits 'The Apprentice' is cleverly edited to make him look mean in the boardroom.

The business tycoon has confessed he is much softer in real life and is made out to be a "tough nut" on screen by the TV crew.

The 63-year-old entrepreneur - whose sixth series of the hit BBC show starts next month - reveals in his new book 'What You See Is What You Get': "On TV, I was shown as a real tough nut in the boardroom, banging my fist on the table and dishing out a load of stick.

"I don't want to give away too many secrets here, but the truth of the matter is the boardroom scenes are edited to create tension. The actual sessions can take a couple of hours and there's a lot of banter and jokes, as well as me getting a bit angry, of course.

"However, a lot of the light-hearted stuff gets cut and you end up seeing 15 minutes of me banging the table."

Sir Alan has also revealed his family wanted him to quit the show - because he was being made out to be too much of a "monster".

He explained: "After watching the second series, my family was starting to get a bit concerned I was coming across as a table-banging monster.

"They were even suggesting I shouldn't do it any more because they found themselves having to explain to friends that I'm not really the brute they see on TV."

But despite his family's concerns, the businessman's next series - which sees a new group of aspiring young businessmen and women competing to win a £100,000-a-year job with him - starts in October.

'What You See Is What You Get' goes on sale on September 30.

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