Strictly annoyed Simon Cowell

Simon Cowell will do ''whatever it takes'' to win the ratings war against 'Strictly Come Dancing'

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BGT judge Simon Cowell

Simon Cowell

Simon Cowell has declared war on 'Strictly Come Dancing'.

The 'X Factor' judge is reported to be furious about Gary Barlow and Robbie Williams duet on the show and has revealed he will do "whatever it takes" to make sure his music show beats the BBC dancing contest in viewer ratings.

An insider said: "This was like waving a red flag in front of a bull for Simon. He's a perfectionist, he wants to be the best and he hates to lose."

However, bosses at the ballroom dance show have claimed they are ready to show their strength and take on 'The X Factor' in the ratings war between ITV and the BBC.

Another source told the Daily Mirror newspaper: "Getting Robbie and Gary on is just the start of an incredible series we've got planned. We are more than ready to show what we're made of."

Earlier this week, 50-year-old Simon was offered a new £20 million contract to stay on ITV1 until 2013, while investing another £4 million in the show to ensure he stays in the UK.

Last year the rival programmes regularly clashed when they were aired at the same time. However, this year bosses on the two reality shows have worked together to ensure fans of both of them won't be disappointed.

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