ITV to charge for shows?
- Bang Showbiz
- 2 August 2010
British channel ITV is planning to introduce a pay-per-view system for viewers
ITV is set to introduce a pay-per-view system.
The British channel is planning a massive big shake-up to boost revenue over the next five years, and is considering making viewers pay out for their favourite shows, including 'The X Factor', 'Britain's Got Talent', 'I'm A Celebrity... Get Me Out Of Here' and long-running soap 'Coronation Street'.
A source revealed to the Daily Star newspaper: "This is going to rock television. Viewers aren't going to be happy that they'll have to pay for some of their favourite shows.
"But if it's a success it could secure the channel's finances."
It is believed that sister channels ITV2, ITV3 and ITV4 could also introduce the new system.
ITV produced a loss of £2.7 billion in 2008 but returned a profit of £25 million last year.
No specific details for the 'pay per view' system have been revealed but Chairman Archie Norman and chief executive Adam Crozier are due to present a report to The City stating that the station can no longer survive on advertising funds and outlining a new five year plan.
The TV strategy cannot be implemented until at least 2014 as the broadcaster is legally required to keep ITV free on terrestrial TV until then.