Emmerdale blasted for crude shopping

Andy Devine

Ex-Emmerdale actor Andy Devine

Rural soap 'Emmerdale' has been blasted by a media watchdog for showing a crude list of shopping items during scenes aired on Friday night (23.07.10).

'Emmerdale' has been criticised for showing a crude list of shopping items in Shadrach Dingle's last scenes.

The episode - which aired on Friday (23.07.10) and saw the alcoholic character die after drowning while drunk - included footage of a blackboard in Marlon Dingle (Mark Charnock)'s kitchen, which included the terms "piles cream" and "jam rags", a slang term for sanitary towels.

Watchdog company Mediawatch has now blasted the show for airing the offensive terms at just 7pm.

Vivienne Pattison, director of the independent campaign, told Mail Online: "Clearly whoever wrote that knew exactly what they were doing, and they certainly didn't need to. It's not a particularly helpful phrase to refer to sanitary towels as 'jam rags', and it is unnecessary. It didn't need to be there at all.'

Numerous viewers have complained about the scenes, with many alleging the crude words were in full view of their young children.

Jean Walker, a mother-of-two from Lichfield, Staffordshire, said: "I was stunned when my son, who is only seven, turned around and asked me what a jam rag was. You hear phrases like that used in the street or in the pub sometimes, but to use it in front of millions as part of a TV soap is a pretty silly thing to do."

Friday's scenes saw the emotional departure of long-time character Shadrack (Andy Devine), who met his demise after wading into the river to pick up beer cans he had dropped, when he drunkenly lost his balance, fell over and drowned.

It was also revealed this weekend that actress Amanda Donohoe - who has played Natasha Wylde for almost two years - will leave the rural soap later this year.

A show source said: "We can confirm Amanda Donohoe will be leaving 'Emmerdale' at the end of her current contract."


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