Born To Be Wide - Wide Days
It's business time! Scottish music scene-nurturing organisation Born To Be Wide has another fantastic event planned, with a line up of acts equally as impressive as the industry figures sharing their music industry knowhow. Seminars and showcases have been curated to help artists, managers and other music professionals sell Edinburgh and Scotland to the rest of the world via its music scene. Born To Be Wide as an organisation has already achieved a lot in previous years, and all with surprisingly little assistance from Scottish Enterprise or the city Council.
In the last couple of years, Edinburgh's music scene has become a melting pot of choice and talent. Rising above any idiotic rivalry between East and West, The 'Burgh is finally catching up with the larger Glasgow when it comes to fostering a fresh generation of new musicians. This year's event, held at Shanghai (Le Monde), Edinburgh on Thursday 8th April, seeks to build on this success.
One of the four seminars sees the organisers of Scotland's biggest festivals (plus one from Norway) letting us in on the secrets of getting on a festival bill. Speakers include Dave Corbett (The Edge, T In The Park), Rob Hicks (Rockness, Belladrum), Helen Chalmers (Wickerman), Stuart Nisbet (Hogmanay Edinburgh), P.C Rae (Slottsfjell, Norway). Moderator: Vic Galloway (BBC). The 'Speak to The Management' talk sees legendary music managers such as Keith Harris (Stevie Wonder), Rab Andrew (Texas, Primal Scream) and Bruce Findlay (Aberfeldy, Simple Minds) share their knowledge acquired by years in the business.
A seminar titled 'What Next?' prepares us for the future, and includes the founder of the world’s largest independent digital music company, Scott Cohen from The Orchard, so think of him as an expert on the matter. It will advise artists on how to make the most of technology and explain current trends.
'I am the Law' ironically perhaps, includes former lawyer to The Sex Pistols and Bryan Ferry, Steven Fisher, taking artists through the grey area of legalities within the music industry. Fisher will also host a presentation about partnership law.
A special Q&A will feature Gavin Bain, whose book California Schemin' describes how he and fellow Dundonian Billy Boyd 'mislead' the entire music industry into believing they were American rappers for over two years (surely the Dundee accent is the hardest of all to disguise?) along with tales of money in pocket, partying like rock stars and touring with Eminem and D12.
The same evening will see attendees swap an E-ticket for a wristband for access to the Shanghai Club between 9.30am - 6pm, along with other various venues for showcases throughout the city, ending the night with a finale of a big party at Electric Circus with Born To Be Wide guest DJs and performances from Carrie Mac and Panda Su among others.
Tickets are £30, but for members of the Musicians’ Union, or anybody ordering before March 21, they will be available for £20. "To get to see such an amazing line up of speakers would normally involve paying hundreds of pounds to attend a conference, or at the very least taking a three hour train journey to Inverness for Go North," explains Wide Days co-organiser Olaf Furniss. "Our aim is to make this accessible to people by keeping the price low and hosting it on their doorstep."