The Coveted Mag guide to Glasgow fashion

The Coveted Mag guide to Glasgow fashion

Our indispensable guide brings you the treats, the trends and the stomping grounds you can’t afford to miss – from vintage fashion dens to cutting-edge Scottish designers. First up, Sarah Graham, editor in chief of online fashion bible Coveted Mag, kickstarts proceedings with her thoughts on why Scottish fashion does so much more than it says on the tin.

Scottish fashion is not all tartan. When I was studying Fashion Marketing, I couldn’t wait to graduate so I could move to London and start working for one of the big design houses. However, when it came to the crunch, I couldn’t bare to leave behind the small town where I had lived all my life, let alone Scotland. I began to look at the opportunities here for a young fashion upstart. I threw myself headlong into the exciting world of unpaid internships at various newspapers and magazines, volunteered at fashion shows and photo shoots and later worked as a freelance stylist for events such as The Mobo Awards.

A major pet peeve of mine is when Scottish fashion events- planners play the stereotypical Scottish card. Is it any wonder that folk living outside of Scotland believe that we Scots wear kilts every day and chomp haggis for breakfast when our fashion shows and fancy awards dos are marketed in this way? Surely we Scots can be as innovative and just as cool as our fashion loving, London-dwelling counterparts? Cue epiphany. My calling in life was to prove that Scottish fashion is not all tartan thus The Coveted Mag was born.

Here are my current top five Scottish fashion innovators:

Isobel and Cleo
Given the abundance of sheep in Scotland, it is understandable why there are so many cashmere and wool companies offering knitwear that barely differentiates itself. Isobel and Cleo make leggings, tunics, chunky pleated scarves that are fashion forward. Their knitted fringed trousers are a firm favourite of mine.

Walk the Sane

Spruced Up
I used to think that Scottish Fashion Blogs started and ended with the world-renowned Kingdom of Style (, but recently I stumbled upon these two gems. Steph at Walk the Sand is currently blogging an A-Z of all things fashion, featuring current runway shows, and much loved pieces from her overflowing wardrobe. Caitlin at Spruced Up never fails to make me smile with her self-deprecating wit and impressive shoe collection.

Hannah Zakari
I have no choice but to churn out overused terms such as ‘one stop shop’, ‘treasure trove’ and ‘haven’ when describing Hannah Zakari. Their online shop is home to a plethora of indie designers, some Scottish, some not, who specialise in jewellery, bags, and homewares. Some of my favourite handbag designers such as Sarey Poppins and Dazed Dorothy are stocked along with jewellery designers I Am Acrylic, Plastic Bat and Haberdash House.

Rowan Joy
As a vintage lover, I appreciate the obvious influence that past fashion eras have had on Rowan Joy’s collections. Coupled with bright colours, and shapes reminiscent of dresses worn in childhood, her collections are fun and novel. Rowan Joy is stocked at Godiva Boutique in Edinburgh and Raw Vintage in Glasgow.

Death Disco
Death Disco is a firm favourite with fashion students and creative types. I stopped going to Death Disco a long time ago on account of my age, and due to the realization that I just don’t do dance music. The only reason I used to go was to dress up and go a bit wild. One such outfit of mine included a 1960s mod-tastic bright green mini dress, worn with a blue and yellow apron my friend had made. I also carted around a large fluorescent green and purple toy snake we named Jobby. I don’t think you could get away with that in other student haunts like The Garage. Death Disco has always been the place for aspiring fashion photographers to go and take street style imagery of the punters. Even though I have stopped attending the club night, I still log on to their fickr site to have a wee look at the clothes on show.

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