Adelaide Fringe to launch online arts experience Adelaide FringeVIEW

Adelaide Fringe launches online arts experience Adelaide FringeVIEW

credit: Joshua Pathon

The Australian Fringe festival invites artists to submit unique online content and audiences to support by purchasing tickets

Adelaide Fringe have announced an exciting new pilot project, Adelaide FringeVIEW, an online digital Fringe experience with the goal of supporting artists during the coronavirus (COVID-19) pandemic and entertaining audiences around the world.

For the experimental project, Adelaide FringeVIEW is inviting artists to register a video as a Fringe event. Artists can submit pre-recorded content, film a workshop or tutorial or upload highlights from their Fringe seasons. The pilot is accessible to everyone and it is entirely free to register. Performances of all genres are welcome and artists are encouraged to get creative with their videos.

Audiences will be able to purchase tickets to watch the unique works of Fringe artists online from the comfort of their own homes. Adelaide Fringe Members will have exclusive Adelaide FringeVIEW access from Wed 29 Apr, with the platform going live for the general public on Fri 1 May.

'The Adelaide Fringe Manifesto is all about being brave, taking risks and pushing boundaries together,' said Adelaide Fringe Director & CEO Heather Croall. 'Times like these call for innovative, new ways of thinking and seeing, which is why we are launching Adelaide FringeVIEW. We hope you will jump on board and join us in this experiment of taking Fringe online for audiences to enjoy while they have to stay at home.'

The Adelaide FringeVIEW pilot will run until the end of May and aims to inspire artists to be even more creative during the coronavirus pandemic. The hope is that it will create a new sense of community between artists and audiences, while also helping to create job opportunities and income for both artists and others in the creative and technology sectors.

Artists wanting to take part in Adelaide FringeVIEW can register from Wed 15 Apr.

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