New Musical Express

How To Swim

How To Swim

Glasgow and Edinburgh venues host new night to help support and develop new emerging music talent.

Òran Mór in Glasgow and the Caves in Edinburgh will play host to a new initiative set up by Miller Genuine Draft, The Mill, holding weekly sessions for artists, who will play free gigs to a 300 capacity audience.

Confirmed acts over the next couple of months include How to Swim, Twin Atlantic and Broken Records.

A spokesperson said of the initiative: ‘The music industry is changing. Artists don’t need the traditional record company model of “getting signed” to build their fan base and their career. Similarly, audiences are looking for new and uncomplicated ways of connecting with innovative sounds and their favourite bands.

‘It’s a very exciting time for music right now and the DIY attitude is creating some fantastic opportunities for new talent. We’d like to support that.’
Asked what kind of music audiences can expect, organisers said they were opting for as varied a remit as possible, referring to it as ‘emerging music’ and ‘music that pushes boundaries.’

Ross Millard, guitarist and vocalist with the Futureheads, who kick off the line-up on Wed 20 Aug, said: ‘The Mill’s a brilliant idea. For new bands to be able to play a free show for their fans and walk away with a set of live tracks, videos and photos to use however they like is exactly how brands should be working in music.

‘Today’s about artists like us being able to communicate directly with their audience without having to rely on a record company to do it for them – anything that helps support that gets my vote.’

What you need to know

The Mill will open at The Caves in Niddry Street, Edinburgh on Thu 18 Sep and every Thu from 7pm–10.30pm and at the Venue, Òran Mór, Glasgow from Wed 27 Aug and every Wed.

All tickets for The Mill are free and available at, where you can also get up-to-date information, upcoming gigs, tickets and free and live downloads.

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