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The List

14 High Street,
Edinburgh, EH1 1TE



The List magazine is Scotland's best loved events and entertainment publication and has been around for over 30 years. is the most comprehensive listings and entertainment website in the UK, listing up to 40,000 UK-wide events and reaching over 2 million unique users every month. The List magazine has a regular readership of over 130,000 socially active Scots.

List readers know how to have a good time - their main reasons for picking up the magazine or visiting the website are "to plan a night out" and "to find out what's on". Because they are actively seeking information about how to spend their free time and disposable income they are highly receptive to relevant advertising messages.

Below you will find information about advertising on The List website and in our portfolio of publications, dates that The List magazine is on sale and more information about our readers.

Media packs & rate cards

Our media details are available below in PDF format.

The List 2021 Media Pack


Edinburgh Festival

  • To be announced

Printed & Online Guides

  • Guide to Scotland's Festivals - To be announced
  • Eating & Drinking Guide - To be announced
  • Student Guide - To be announced
  • Wishlist - To be announced

Publication dates

  • 2021 publication dates - To be announced

Promotions, competitions and offers

In the past year our competitions and offers have had over 100,000 entries. Take a look at some further information on promotions if you'd like to use a competition or offer to promote your event, business or product.


Since 2018 we have rapidly increased the number of affiliate partners we work with. As a leading publisher, we promote our partners with content features, product reviews, CPA, CPL, CPC campaigns and more.

Event listings

Adding event listings to The List is free. We require that your event be at least two weeks away – if your event is occurring sooner, please read our late listing guide.

Edinburgh Festival advertising is Scotland's multiple award winning and biggest entertainment website reaching an audience of over 2.6 million unique users across the festival period (Source: Google Analytics Jul 14 to Aug 27, 2017). We provide the largest dedicated independent Edinburgh Festival website featuring comprehensive easy-to-search listings and authoritative reviews and coverage of all the festivals respected critics.

As the leading Scottish arts and entertainment publisher we can make sure you reach the audience you want. We offer highly tailored packages including targeted display advertising, sponsorship, e-newsletters, native content and more. has been the single biggest independent source of ticket sales to the Fringe for the last six years running and offers highly targeted, responsive audiences who are actively looking for the best shows to go to.

Additionally The List magazine, Scotland's leading arts and entertainments bible, is weekly for the month of August, ensuring we remain the one stop shop for all things festival. With a readership of over 130,000, The List magazine is packed full of reviews, interviews and recommendations brought to you by our award-winning team of writers.

So, if you want to make sure your show gets noticed, raise its profile by placing your advert alongside our trusted and award-winning previews, reviews and recommendations. Make sure you cover all the bases this festival with specially discounted joint packages across print and online.

Contact our sales teams direct on 07766 995 454.

Terms and conditions

All orders are accepted subject to our terms and conditions including the following conditions under which you ask us to provide advertising.

Payment is required before publication or delivery of services unless credit facilities have been agreed in advance and in writing. The List will charge 8% interest on overdue accounts plus any costs incurred in securing payment. We will notify you of these charges in advance. Where applicable, VAT will be added at the prevailing rate – currently 20%.

The List does not accept liability for any loss incurred by error or omission of any advertisement. In the event that advertising copy does not reach The List by the deadline, the advertiser remains liable for the full cost of the advertisement and The List reserves the right to fill the space as it sees fit. Cancellation is not offered on any confirmed booking. The List, entirely at its discretion, will endeavour to meet changes in requirements requested at least 20 working days in advance of the earlier of the advert being published or sent to print. The List will not publish any advertisement which The List consider may be in breach of the law or is otherwise defamatory or libelous. The advertiser shall indemnify The List in respect of any costs and expenses arising out of any claim resulting from the advertisement.