Events data for you to use on your website, app or publication or to support market research.
Top level numbers
At our peak each summer, The List has data for around 45,000 events, with over 600,000 performances at one of 79,000 venues throughout the United Kingdom. We distribute listings data to over 50 other sites and apps for transport operators, broadcasters, news organisations, DMO’s, local councils and hotel operators. We have a guide on how to provide us listings.
Categories, tags and level of information
We divide data into top level categories: Film, Music, Days Out, Theatre, Kids, Comedy, Clubs, Visual Art, Dance, Books, Sport, Food & Drink, Talks and Lectures, LGBT and Workshops.
Each top level category has subcategories. The first five Film subcategories are Action, Adventure, Animation, Comedy, Documentary… and the first five Music subcategories are Big Band, Blues, Ceilidh, Classical and Contemporary…
Our tagging classification system ensures that other attributes (artist name, type of event etc) can be used to build visibility of data in search indexes and enable connections across categories.
The data on each event will always include event name, category, venue, date, time and description. Where available, there will also be sub categories and other relevant tags, performance space information, phone numbers, performance-specific data (such as preview nights), prices, trailers, video/audio clips and additional URLs. Each venue page features full name and address, contact information, URLs as available and geo-location data.
The primary source of our information is venues (e.g. The Tate), venue box office systems (Spectrix, Patronbase), venue owning groups (e.g. Ambassador Theatre Group, Cineworld).
Other significant sources are site users, promoters (e.g. DF Concerts), media agencies (e.g. MediaCom), arts and cultural organisations (e.g. The Touring Network), festival organisers (e.g. Edinburgh Festival Fringe) and ticketing service providers & aggregators (e.g. London Theatres Direct). We take data feeds covering over 10,000 venues.
None of the feeds we receive is complete for any genre (e.g. comedy) or geography and we seek direct supply of data from any originating source.
We have built processes to automate the matching of information from multiple sources selecting the elements that add most to the record for each event. In some cases we will publish early listings with limited information, pending additional information from other feeds.
With the combination of automated loading & matching and human curation, we maintain a high quality of data and have continual activity to resolve exceptions and remove duplicates.
Quality – metrics
Our benchmark is to provide over 99% accuracy overall and to ensure that we deliver still higher accuracy for crucial elements: place, date and time.
We use validation processes to parse feeds received from event organisers to check for possible errors, create reports for our research team to check when we identify conflicting data and carefully monitor all feedback from site users concerning accuracy.
We believe we have the most accurate and complete set of UK events data.
We provide our services to a range of bodies including newspaper and media groups, transport operators, conference organisers, government organisations, local authorities, destination marketing bodies and arts venues.
Our data is used in apps, websites, newspapers, and magazines.
Information Services – The List approach
Trust and authority in publishing events information relies on accuracy and completeness. The List has invested heavily in an event data management system.
Our dedicated research team, led by our Content Manager, is made up of individuals with both arts genre specialism and digital expertise. Our approach is to automate sourcing of basic events data collection and apply human curation to deliver richness and quality control.
We have a dedicated software engineering team with substantial experience of handling events data. The team including designers, developers, database specialists and system administration support.
The combination of our research and technical resources allows us to offer reliable, responsive, and good-value services.
We provide events information gathering services for festival and event promoters. Increasingly, there is awareness of the importance of assembling a consistent and complete set of data for a festival programme. Organisations without specialist staff run the risk of producing lower-quality information, and often find that letting The List undertake this task, lets organisers spend less time on this, and more on programme development.
As an example, for a series of events organised by Scottish Natural Heritage, we provide a gathering service via a branded Scotland’s Nature Festival web page which they circulate to their contacts for all event input. This means the organisation did not have to receive and manage the events information, resolve duplicates and inconsistencies, and instead had a single, regular, clean feed of all the Festival’s events.
Services for conference organisers
We can supply information on what's on around the time of your conference to support a partner's programme. This can be for inclusion in your print programme or on your site. The simplest way to integrate our events information is to use our (no charge) events widget.
The Research team also provide services for individual clients collecting data that The List would otherwise not collect.
As an example, for a public body which connects food and drink producers with event promoters, we supplied a data feed which includes information on catering opportunities and the audience size for a set of events.
The List can build bespoke event feeds, and while this is often in conjunction with bespoke research, there are occasions when the requirements of an app or website make our standard feeds insufficient.
Bespoke feeds can usually be provided within in a few days and allow full control over creating, updating and publishing the events contained in the feed.
We also offer page branding on list.co.uk for web users who visit the site from one of these bespoke feeds.
We can also supply bespoke feeds that match a city or county area rather than within a radius from a single point, which is offered as standard.
Data licences – Free to Fee
We provide a number of services that enable third parties to use our data, some free, some with fees. There is a progression from free to fee.
Acknowledgements and logos
Data users are required to provide a notice in a relevant page alongside a List logo, and also a canonical link to any other relevant List link location where appropriate. In addition, a copyright notice similar to © [current year] The List Ltd in a relevant location must be used.
The List will have the option to name ourselves as a supplier to you.
Events data supply formats
Most of our feed users take data on a weekly basis but some do so daily. All feeds have a ‘last updated’ date to allow updates to be identified so as to make the load process easier and faster.
Types of event we gather
|Event type||Category||Examples||Deterministic features||Possible overlap into|
|Consumer||1||Sale at Harrods, craft fair, car boot sale, celebrity appearance||Commercial, transactional||Entertainment|
|Business and professional||2||AGM for BP, sessions of parliament, public lecture by Dir of Institute of Chartered Accountants||Open to public, possibly some qualification to attend, free or moderate entry price||Community|
|Community||3||Public Info Notices of planning meetings, blood donor locations, marches, church fetes||Of interest to narrow geographic area, or well defined community of interest||Business|
|Conference, expo||4||Crufts, Wedding World, Edinburgh International TV Festival||Trade show with stands, speaker sessions, sometimes significant entry cost||Consumer, business|
|Entertainment||5||The original and primary List categories including theatre, music, dance, visual art etc.||Consumer|
|Education, workshops, courses and classes||6||Rock Choirs, Yoga classes||Led by a teacher||Activities|
|Activities, physical recreation and participatory sport||7||Wildlife Trust walks, London Marathon||Participatory||Education|
|Attractions||8||Legoland, Albert Memorial, Green Park, British Library||A range of places of interest that may be open 365×24, have daily or seasonal opening dates and times. May have timed entry tickets.|
|Restricted (generally, not for publication)||9||Private views, an employee only Christmas club night, press previews and photoshoots||Invitation private views, employees only, personal events||Business and professional|