Cruise

Specialising in Italian, French and American couture, Cruise opened the doors of its first shop in Edinburgh over 20 years ago. Considering there are now four branches of the popular designer store in the capital alone, you could say the minimalist, uber-stylish retailers are onto something. The white interior of 94 George Street houses men's fashions, while at 80 George Street, a jeans shop for men is combined with a Hugo Boss franchise. Women can satisfy their need for designer threads at 31 Castle Street, while the St Mary's Street shop acts as a sale outlet.