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RBS Talks - Dava Sobel

Advertising

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John Hegarty

Advertising, Mad Men and the future - John Hegarty interview

Advertising guru set for Edinburgh Book Festival 2011

8 Jul 2011

"In the end, virtually everything I work on is, to a certain extent, irrelevant." After the best part of an hour's chat in which John Hegarty has pretty much sold me on the unparalleled joys and benefits of advertising, it's a refreshing shock to the…

Domino effect hits the right note for Guinness ad

9 Nov 2007

Proving the tagline ‘Good Things Come To Those Who Wait’, the new Guinness advert rested on the fortunes of a giant domino topple. As part of a £10 million campaign, the commercial was shot in an Argentinean mountainside village and recruited…

2 articles.

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