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This Morning boss to join Daybreak

  • Source: Bang Showbiz
  • Date: 12 August 2011
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Christine Bleakley and Adrian Chiles

Adrian Chiles and Christine Bleakley

'This Morning' boss Karl Newton is being drafted in to 'Daybreak' to boost dwindling viewing figures and give the show a much-needed revamp.

'This Morning' boss Karl Newton is being drafted in to 'Daybreak' to boost dwindling viewing figures.

The ITV1 morning show - which is hosted by Adrian Chiles and Christine Bleakley - has failed to win over viewers after it was launched last September as a replacement for 'GMTV', and is still constantly being beaten by rival 'BBC Breakfast'.

So bosses are keen for a revamp and think Karl will help soften the format and "inject more fun" as programme chiefs plan "a last throw of the dice".

A source explained: "He is looking at how it runs, how it can improve and why it is being beaten by the BBC."

According to industry magazine Broadcast, Karl - who has had success with shows including 'Loose Women' - will be made executive producer but staff are worried they may lose their jobs in a shake-up.

One worker said: "We don't know what he wants, so we all are worried."

An ITV spokesperson said: "Karl is assisting with the 'Daybreak' transition to ITV Studios."

More: Celebrity gossip, TV gossip (Celebrity gossip), Adrian Chiles, Christine Bleakley, Daybreak, Karl Newton, This Morning

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