ITV and BBC both want The Voice

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Cheryl Cole

Rumoured Voice judge Cheryl Cole

ITV and the BBC are at the centre of a bidding war over 'The Voice' as both networks are keen to air the UK version of the hit US talent show

ITV and the BBC are at the centre of a bidding war over 'The Voice'.

The BBC had been close to signing a deal to air the UK version of the hit US talent show but now ITV have entered the frame, leaving bosses of 'The X Factor' nervous as they fear it could upstage their show.

It was even reported the BBC were trying to sign former 'X Factor' judge Cheryl Cole after she rejected an offer to return to the panel following her sacking from the US version.

A source told The Sun newspaper: "'The X Factor' has had a bit of a rollercoaster ride already this year and ITV fear any rival new show could blow it out of the water. The hype around 'The Voice' is now so great that ITV feels it has no choice but to be in the running for it. If the BBC got it - and managed to sign Cheryl - then it could snare loads of viewers away from 'The X Factor'."

'The Voice' has proved a huge hit in America with over 14 million viewers tuning and it features four judges - including Christina Aguilera and Cee Lo Green - with their backs to the hopefuls so they can focus on their talent rather than their looks.

As well as Cheryl, other stars rumoured to be in the running for the UK version include George Michael and Robbie Williams.

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