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Advertising

To advertise call us on 0131 550 3064 or e-mail digitalsales@list.co.uk

Beginners Guide

Our beginners guide to advertising online is here to help you. Within it you'll find definitions, explanations and examples of how online advertising can be effective for your business. We have tried to make it as exhaustive as possible, however it simply would not be possible to cover every angle and every question - so if you need to speak to someone you can contact us at digitalsales@list.co.uk or call on 0131 550 3064

Why should I advertise with List.co.uk?

List.co.uk can help your business to become successful. Whether you are a small local firm or a major international brand, List.co.uk has an advertising solution that can help you. As Scotland's first comprehensive online entertainments guide you will be forming a partnership with a strong brand that will further enhance trust, prestige and credibility with your customers.

There are a wide range of tailored strategic solutions that we can provide your business with which can be targeted to either a mass market or a niche market depending on your needs. Each campaign will deliver value for money and the internet's unique accountability will ensure that you can carefully monitor your return on investment.

www.list.co.uk can also help you get your message to people who are traditionally harder to reach through more conventional media outlets - such as the youth market who are fully represented across the site.

Add to this the flexibility of the Internet and the huge variety of creative options at your disposal and you have a very powerful argument for advertising with www.list.co.uk. You can't ignore online any more.

How is online advertising doing at the moment?

The figures are simply staggering. Online is the fastest growing advertising medium in history. UK brands invested £4.1bn in internet advertising in 2010*.

"Online now accounts for £1 in every £4 spent on marketing budgets and display recorded the biggest gain, up 27.5% year on year to £945m."**

The UK also at now leads the world for the share of advertising spend***

Online as a medium is no longer something your business can afford to ignore.

* Source (IAB/PwC, Mar 2011).
** Source (IAB/PwC, Mar 2011).
*** Source (Zenith Optimedia).

How many people use List.co.uk?

List.co.uk has a huge monthly audience of 839,726 unique users who create some 2,197,615 page impressions which generates more than 10,988,000 advertising opportunities across the site*. This makes us the largest entertainments listing website in Scotland by a huge margin.

*Source: Google Analytics - August 2011

How does online advertising actually work?

So you've decided to advertise with List.co.uk. You would then choose to purchase an amount of our inventory (page impressions) to advertise on over a period of time. This could be across the whole site or specific to a sections such as Music or Film if you wanted to target your audience more closely. For example, if you had a business selling cinema tickets then it would make sense to advertise more heavily in the Film sections than across the whole site.

Each page on List.co.uk has a number of slots in which advertisements can be served such as banners, Leaderboards and MPU's.

Adverts are served into these slots by an intelligent ad serving system called 'Open Ads'. As there is likely to be more than one person advertising in a section at any given time Open Ads will calculate the advert delivery to make sure that everyone's campaigns serve at the correct levels. The banner zone will have adverts served into it from all of the advertisers that wish to advertise in this particular section. It is however possible to buy all the advertising inventory exclusively within a page. Please contact our sales team at digitalsales@list.co.uk or call on 0131 550 3064 for more information on how to do this. Alternatively you can sponsor any available section of the site you choose.

It's probably easiest to run through an example to show you how this works. Continuing the cinema tickets example you might choose 100,000 banner impressions over four weeks on the Film section only. Open ads would then serve roughly 25,000 banners each week to the Film section across the length of the campaign which will provide you with the optimum response.

You can also reach our audience with your advertising message through other methods as well. You could send an E-mail to our newsletter subscribers. We can create your own mini-site within our site, called a Microsite and even provide games to promote your business. You can see a full list of your creative options here.

Who else is advertising with The List?

The following companies have advertisied with The List in the past:

Advertisiers

How can I monitor the effectiveness of my campaign?

One of the major advantages of online advertising is that it is fully accountable. We can tell you exactly how many people have had a chance to see your advert and also give you the exact figures for how many people took action over it ( i.e. clicked on the advertisement to be taken through to a landing page or website of your choice). This is supplied in the form of a click-through ratio.

What's the price?

The price of the campaign is dependent on the volume of advertising booked. Put simply, the more you book the cheaper the price will be per advertisement. The price is also dependent on where the campaign is actually booked. This is because some sections are more popular than others are and tend to sell out far more quickly.

You can realistically have an effective campaign that will deliver results from as little as £250 upwards.

What's the catch?

There isn't one. The Internets flexibility, creativity and unique accountability along with the rapidly expanding UK and international online market have made it the fastest growing advertising medium in history. There has never been a better time to advertise online.

How do I go about advertising on www.list.co.uk?

Advertising your business on www.list.co.uk is easy. Simply contact one of our team at and we can talk you through your options. Once we have a better idea of what your business is all about, we can give you helpful advice on the best way to promote it. The best advertising is always done in partnership.