Advertising

  • Online Advertising
  • Classified Advertising
  • Magazine Advertising

To advertise call us on 0131 550 3064 or e-mail digitalsales@list.co.uk

Beginners Guide

Our beginners guide to advertising online is here to help you. Within it you'll find definitions, explanations and examples of how online advertising can be effective for your business. We have tried to make it as exhaustive as possible, however it simply would not be possible to cover every angle and every question - so if you need to speak to someone you can contact us at digitalsales@list.co.uk or call on 0131 550 3064

Why should I advertise with List.co.uk?

List.co.uk can help your business to become successful. Whether you are a small local firm or a major international brand, List.co.uk has an advertising solution that can help you. As Scotland's first comprehensive online entertainments guide you will be forming a partnership with a strong brand that will further enhance trust, prestige and credibility with your customers.

There are a wide range of tailored strategic solutions that we can provide your business with which can be targeted to either a mass market or a niche market depending on your needs. Each campaign will deliver value for money and the internet's unique accountability will ensure that you can carefully monitor your return on investment.

www.list.co.uk can also help you get your message to people who are traditionally harder to reach through more conventional media outlets - such as the youth market who are fully represented across the site.

Add to this the flexibility of the Internet and the huge variety of creative options at your disposal and you have a very powerful argument for advertising with www.list.co.uk. You can't ignore online any more.

How is online advertising doing at the moment?

The figures are simply staggering. Online is the fastest growing advertising medium in history. Its record breaking growth has continued for sixteen consecutive quarters and it's 11.4% share of the market has now exceeded radio, outdoor and even national newspapers with a value of £2.016 billion in 2006*.

"2006 was a tough 12 months for the advertising market as a whole, but once again the internet bucked the trend, recording a 41% increase in ad revenues"**

What is even more impressive is that the overall advertising market only grew by 1.1% over this period. Spend across all traditional media fell by £466.1 million, a 2.9%* decline, over this period in time reflecting the move of small and large advertisers alike to a new method of marketing communication.

The UK also at now leads the world for the share of advertising spend***

However, this is just the beginning, as the spending still has to catch up with the proportion of time that people now spend on the Internet. According to the BMRB, 26% of internet user's media day is now spent online. Broadband is present in 10 million UK households which now means the internet has overtaken radio as the second most consumed medium after TV. This represents 65% of the UK population.

With broadband proliferation set to rise further these numbers will continue to grow. Online as a medium is no longer something your business can afford to ignore.

* Source (IAB/PwC, Mar 2007 ).
** Source (Guy Phillipson, IAB CEO)
*** Source (Zenith Optimedia)

How many people use List.co.uk?

List.co.uk has a huge monthly audience of about 378,377 unique users who create some 1,357,226 page impressions which generates more than 6,700,000 advertising opportunities across the site*. This makes us the largest entertainments listing website in Scotland.

*Source: Google Analytics - Aug '08

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How does online advertising actually work?

So you've decided to advertise with List.co.uk. You would then choose to purchase an amount of our inventory (page impressions) to advertise on over a period of time. This could be across the whole site or specific to a sections such as Music or Film if you wanted to target your audience more closely. For example, if you had a business selling cinema tickets then it would make sense to advertise more heavily in the Film sections than across the whole site.

Each page on List.co.uk has a number of slots in which advertisements can be served such as banners, Leaderboards, skyscrapers and MPU's.

Adverts are served into these slots by an intelligent ad serving system called 'Open Ads'. As there is likely to be more than one person advertising in a section at any given time Open Ads will calculate the advert delivery to make sure that everyone's campaigns serve at the correct levels. The banner zone will have adverts served into it from all of the advertisers that wish to advertise in this particular section. It is however possible to buy all the advertising inventory exclusively within a page. Please contact our sales team at digitalsales@list.co.uk or call on 0131 550 3064 for more information on how to do this. Alternatively you can sponsor any available section of the site you choose.

It's probably easiest to run through an example to show you how this works. Continuing the cinema tickets example you might choose 100,000 banner impressions over four weeks on the Film section only. Open ads would then serve roughly 25,000 banners each week to the Film section across the length of the campaign which will provide you with the optimum response.

You can also reach our audience with your advertising message through other methods as well. You could send an E-mail to our newsletter subscribers. We can create your own mini-site within our site, called a Microsite and even provide games to promote your business. You can see a full list of your creative options here.

Who else is advertising with The List?

The following companies have advertisied with The List in the past:

Advertisiers

How can I monitor the effectiveness of my campaign?

One of the major advantages of online advertising is that it is fully accountable. We can tell you exactly how many people have had a chance to see your advert and also give you the exact figures for how many people took action over it ( i.e. clicked on the advertisement to be taken through to a landing page or website of your choice). This is supplied in the form of a click-through ratio.

What's the price?

The price of the campaign is dependent on the volume of advertising booked. Put simply, the more you book the cheaper the price will be per advertisement. The price is also dependent on where the campaign is actually booked. This is because some sections are more popular than others are and tend to sell out far more quickly.

You can realistically have an effective campaign that will deliver results from as little as £250 upwards.

What's the catch?

There isn't one. The Internets flexibility, creativity and unique accountability along with the rapidly expanding UK and international online market have made it the fastest growing advertising medium in history. There has never been a better time to advertise online.

How do I go about advertising on www.list.co.uk?

Advertising your business on www.list.co.uk is easy. Simply contact one of our team at and we can talk you through your options. Once we have a better idea of what your business is all about, we can give you helpful advice on the best way to promote it. The best advertising is always done in partnership.