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Sex

There is a slight female bias to the site at (53%) to male (47%).

Age Groups

List readers are young and socially active. Over 76% of readers are under the age of 35.

Geographic Location

Employment

81.6% of List readers are working which is higher than the national average (51%).

57.4% of List readers are thinking of moving jobs in the next 5 years.

Income

Interests

77% of List readers visited the cinema in the last month.

63% of List readers visited a gig/concert last month.

Eating Out

93.8% of List readers eat out at least once a month.

70.4% of List Readers eat out at least once a fortnight.

Freedom to socialise

Over 89% of List readers have no dependents and go out regularly.

Accomodation

57.4% of List readers are thinking of buying a property in the next 5 years.

Education

List readers are well educated and culturally aware with a passion for the arts.

91% of readers have attended a course at university or college.

Sources

  • All List readership data taken from the List Demographic Survey 2006/7
  • Scottish Arts Council – Arts, attendance, participation and attitudes in Scotland 2006
  • Scottish Economic Statistics 2007 – Scottish Executive